Brand identity and packaging design for plant-based burger brand. Unruly is free from judgement; full time plant munchers, part-time flexi kids, animal-loving carnivores - they embrace you all. They may be Unruly but still have rules and the environment is at the heart of their values so they will plant one tree for every Unruly burger eaten. The visual identity was created to embody this Unruly attitude, through expressive typography and bold, brave colours, tempting you into a world of meat-free burgers Beyond Your Wildest Expectations.