OYA

Brand identity for female-led investment fund. Using a traditional Japanese marbling technique, Suminagashi, we worked with the founders to create their core patterns. The carefully orchestrated marbling process begins with one precise drop of ink which is then repeated, creating a pattern that evolves fluidly and organically, and is completely unique each time. No two designs are the same, in the same way that no journey as a small business follows the same path. The marbling represents OYA acting as a catalyst for organic growth of small businesses.